Grow the the brand and make it more likable every day.
I’ve been an Art Director and Designer for over 20 years. Thriving in an agency, freelance, and in-house worlds alike. This has allowed me to approach projects from different mindsets with different sets of parameters. Maintaining strong creative concepts in an in-house retail environment can often be difficult. My work for BJ’s Wholesale Club exhibits my ability to communicate vision with a team, execute strong memorable content, and ultimately drive significant growth. I excel at ideation, trend evaluation, competitive analysis, content creation, and marketing. With creative development being my passion.
In 2009 when I started my career at BJ’s we had 180 clubs in service and an annual net income of $132 million. We had 4 million active members. That year alone we increased membership by 21%. With a renewal rate of 83%.
In 2022 when I departed we had 230+ clubs in operation. 150 gas stations. An annual net income of $421 million and 6.5 million active members with a 90% retention rate.
No matter what building I’ve worked in my ad philosophy remains the same… grow the brand and make it more likable every day.
My work has been recognized in Hatch, New York Festivals, US AD REVIEW, Print Regional Design Annual, One Show Creative Showcase and in the book Design Humor / The Art of Graphic Wit by Steven Heller.