Hickory Ridge Campground
Live to camp? Hickory Ridge is Mecca. Here’s a poster campaign that got to the heart of every natural-born camper's instinct to be in the great outdoors.
The owners were struggling to generate interest in their campground. So, they added some fantastic updated facilities and tasked my partner and me with doing a poster campaign that would hang in restaurants, sporting goods stores, and anywhere else we could get the owners to allow.
They ran the campaign for 2 consecutive seasons and saw a 45% lift in reservations.