Dreyfus Financial

$284 billion in managed accounts. A lion mascot. They come to play. Our goal in executing these tv spots was to show their heritage and stay true to their brand.

The spot on the left was used to tell the story of selective and calculated stock choice. It illustrates the way the brokers stay disciplined and can be trusted to make the right move at the right time.

We had to use the lion. It's been the cornerstone of their branding for years. It's tradition. But let's face it, what's cooler than shooting a lion for a tv spot. Word of advice, don't eat for at least 2 hours before heading to set.

The spot on the right was a request from Dreyfus to have clips of their historic tv spots combined with new footing to show their longevity and strength in the field of investment and wealth management.

It was a privilege to work on such an iconic brand.